Telogis. Branding, UX, engagement campaigns, design, CRO, development.
Global Teams. Identity design and website.
Hino Insight Telematics. Product engagement campaign.
GlaxoSmithKline. Character design.
Latitude 2016. Event design, coordination, website design.
Ford Telematics. iPad product demos.
Element. Lead generation.
I’m a Digital Designer based in Christchurch, New Zealand.
I like to get involved in planning, ideation, design, CRO, front end dev and everything in between.
I'm interested in picking problems apart and experiencing them from different points of view. Everyone is driven by their own motivations and incentives. I find the process of figuring out what these incentives are and building solutions to capitalise on them incredibly exciting.
Approaching design problems in this way has an affect on everything from information architecture to visual design. On top of that, data-driven iteration (by means of A/B testing and analysis) is key to understanding and optimising the solutions that we create.