London based organisation 'Global Teams' is embarking on a two year research programme to find out how global teams work, and how they can work better.
The purpose of this website was to portray Global Teams as an authoritative voice on the topic of international / remote teams, and how they work together. It exists to market their services, but the primary goal is the promotion of their research findings which in turn help to establish them as leaders in the field. Full findings will be published in a book due out in 2017 in collaboration with Pearson/FT.
There were no existing assets for this project, so a logo was created to set the tone. The line work plays on the idea of geographically separated teams and their points of overlap.
Symbols, as opposed to photography, were used as visual representations of research categories. This fit well with the aesthetic set by the logo.