One 2 One Medicine was created by Grant Milne, a medical student based in London. One 2 One Medicine helps potential medical students through the interviewing process of medical school by pairing them up with current medical students to guide them through the process. Grant approached me with his idea and we worked together to develop a logo and establish a brand over the next few months.
The logo, quite obviously relating to medicine was designed to satisfy the simple and clean aesthetic normally associated with the medical industry as well as coming across with enough personality to attract the target demographic, students.