Telogis is a Saas company based in Aliso Viejo, California. I led the redesign of their marketing website (home page yet to change). My work for Telogis involves UX, design, development, and everything in between. The purpose of the work is focused around lead generation, product marketing and the creation of internal tools.
Telogis' suite of route, planning, fleet management and various mobile tools boast impressive capability, but the value is often lost on the uninformed due to the product's complexity and lack of ubiquity. The challenge this presents is to effectively communicate the value of a tool that a prospect, due to having no knowledge on this category of technology, doesn't think they need.
'Get a Demo' form completions rose from ~30/month to ~250/month despite a significant cut on PPC spend.
Video call outs were optimised, resulting in an 850% increase in video views.